Legal · Privacy

Your data, handled with transparent care.

SureM Co., Ltd. ("SureM" or "the Company") collects, uses, retains, and disposes of personal information in line with the Personal Information Protection Act and the Act on Promotion of Information and Communications Network Utilization and Information Protection. This English version is provided for reference; the binding original is the Korean policy published at surem.com.

Effective · 17 March 2026 Last updated · 24 March 2026
Contents
Section 1

Purpose and items of personal information collected

1.1 Purposes of collection and use

SureM collects and uses personal information for the following purposes:

  • Member registration and account management
  • Verification of service usage and settlement of usage fees
  • Development of new services and marketing communications
  • Other operational matters required to deliver the service

1.2 Items collected

CategoryItemsRequirement
RequiredName, ID, password, mobile phone number, email, CI (duplicate-signup verification)Mandatory
OptionalCompany name, business registration number, addressOptional

1.3 Automatically generated information

In addition to the items above, the following information may be generated and collected while you use the service:

  1. Site visits, clicks, search terms, purchases, and event participation
  2. Records of product purchases and service usage
  3. Other service-usage records relevant to operations and security
Section 2

Retention period and sharing with third parties

SureM processes personal information in accordance with the retention and disposal rules below, and does not use personal information beyond the stated purposes or share it with third parties without the user's consent.

2.1 When third-party sharing applies

Before sharing personal information with a third party, SureM will notify the user of, and obtain consent to, the following:

  1. The recipient of the personal information
  2. The recipient's intended purpose of use
  3. The personal information items being shared
  4. The retention and use period applied by the recipient

2.2 Right to refuse consent

You may refuse consent to third-party sharing. If a particular service requires sharing to function, refusing consent may limit access to that specific service; access to other services is unaffected.

2.3 Minimisation

Where sharing is unavoidable, SureM shares only the minimum scope necessary for the stated purpose, and reviews any reasonable objection raised by the user and responds appropriately.

Section 3

Outsourced processing of personal information

3.1 Why we outsource

SureM may entrust the processing of personal information to qualified service providers in order to operate and deliver its services reliably. Outsourcing is governed by written contracts that bind processors to confidentiality, security, and audit obligations.

3.2 Current processors

ProcessorOutsourced task
PowerMuseum.com Co., Ltd.Mobile-phone payment processing
Payments SystemsCredit-card payment processing
Kakao Commerce Corp.Other payment processing
KakaoPay Corp.Easy-payment service
Gigastark (Daesungmark)Mobile-phone payment processing
Section 4

Retention periods by record type

4.1 Disposal trigger

SureM destroys personal information once the purpose of collection has been fulfilled, and instructs any third-party recipients to do the same in accordance with applicable law. Triggers include:

  • Member-withdrawal request, or withdrawal of consent to processing
  • Expiry or termination of the contracted service period

4.2 Statutory retention periods

Where retention is mandated by law for billing, dispute resolution, or fraud prevention, SureM retains the following records for the periods shown:

Record typeRetention period
Routine service-usage records6 months
Records of billing or billing disputes5 years
Records related to fraud and complaints5 years
Records of payment, billing, or refunds3 years
Records of penalties charged to users5 years
Successful sign-in records3 months
Anomalous sign-in records12 months
Section 5

Disposal policy and procedure

5.1 Method of disposal

Personal information submitted at sign-up is stored in encrypted form in a dedicated database. When disposal is triggered, electronic records are deleted irrecoverably and any printed material is shredded.

  1. Personal-information databases are encrypted and segregated from other operational data so that disposal can be performed cleanly.

5.2 Procedure

  1. Personal information is reviewed with the user's consent and either destroyed or moved to a separate, restricted archive.
  2. Records are classified per the relevant legal basis: anything no longer required for service or compliance is destroyed.
Section 6

Use of cookies and your right to refuse

6.1 What cookies are

SureM uses cookies to authenticate sessions, remember preferences, and analyse usage trends. A cookie is a small text file (under 4 KB) issued by the server and stored by your browser.

6.2 How we use cookies

  1. A session cookie is created at sign-in and removed at sign-out. Keeping the session cookie active is what lets you stay signed in across page navigations.
  2. Preference cookies remember your chosen settings (such as language and theme) so you do not have to reconfigure them on every visit.

6.3 Refusing cookies

You can accept, selectively accept, or refuse cookies through your browser settings.

If you refuse cookies, services that require sign-in may not work correctly.
Section 7

Your rights and how to exercise them

7.1 Access and correction

You can view and correct your personal information at any time through the relevant account screens on SureM's website.

7.2 Correction requests

When you request a correction, SureM will not use the affected data for service delivery or marketing until the correction has been completed. If incorrect personal information has already been shared with a third party, SureM will promptly notify that third party so they can correct their records.

7.3 Withdrawal of membership

  1. After signing in, you can request withdrawal from [My Page] → [Account] → [Withdraw membership].
  2. Once withdrawal is verified, SureM will delete all stored personal information and usage records, subject only to the statutory retention obligations listed in section 4.
Section 8

User obligations

8.1 Accuracy of information

You are responsible for the accuracy of the personal information you provide. Issues caused by inaccurate or out-of-date information you supplied are attributable to you, not SureM.

8.2 Protecting your credentials

SureM provides multiple safeguards to protect your account, but you should never share your password with anyone.

SureM is not responsible for harm caused by third parties obtaining your credentials through your own negligence.
Section 10

Safeguards against leakage and breach

To protect personal information (including name, address, phone number, email address, and account details), SureM applies the following technical and managerial measures:

10.1 Technical safeguards

  1. Data in transit is encrypted, and the underlying networks and applications use additional encryption layers where appropriate.
  2. Access control systems prevent unauthorised external access, with 24/7 monitoring and incident response in case of security violations or disasters.
  3. Regular penetration tests and integrity checks verify that user data has not been damaged or exposed.
  4. Role-based access — read, modify, delete, and other permissions — are scoped to the minimum necessary, and changes are logged.

10.2 Managerial safeguards

  1. A designated privacy officer and dedicated team oversee personal-information protection, with periodic training to reinforce security culture.
  2. All staff receive security training, and additional training is delivered whenever this policy is amended. Clear escalation paths are in place so that suspected incidents are handled quickly.
  3. Managerial measures run alongside technical safeguards, and the combination is verified through periodic audits. Users are asked to change their password regularly and to sign out after use as part of shared responsibility.
  4. In the event of an incident, SureM will promptly notify affected users and provide the support and remediation required.
Section 11

Privacy officer

Jiho Yoon
Personal Information Protection Officer
Phone
1588-4640

Phone support is available 09:00–18:00 KST on Korean business days. Email is monitored continuously.

Section 12

External authorities

Section 13

Other terms

13.1 Amendments

SureM may revise this privacy policy to reflect changes in law or business operations. When the policy is revised, SureM will provide advance notice on the website or by email.

13.2 Enforcement

On request, SureM will disclose change history, current status, third-party sharing details, and marketing-use status; you can ask SureM to correct or delete information within the scope permitted by applicable law.

Company information
Company name
SureM Co., Ltd.
Registered address
Unit 03, 9F, 85, Gwangnaru-ro 56-gil, Gwangjin-gu, Seoul, Republic of Korea
Business registration no.
211-86-93893
Mail-order business no.
2018-Seoul-Gwangjin-0648
Korea desk
Tel 1588-4640 · Fax 02-457-4640
Global desk
+1 714 494 3062
English desk
+82 70 4162 4744
Chinese desk
+82 70 4162 4714
Mongolian desk
+82 70 4162 4750

Have a question about how we handle your data?

Our privacy team will respond to formal requests within the timelines required by Korean law. You can also reach our general support team for routine questions.