Business messaging, also known as “biz message”, is a messaging service that companies or organizations use to deliver various information to customers or members. Business messaging has the following characteristics when compared to regular SMS:
Business messaging requires the sender’s phone number to be registered and authenticated in advance to prevent its misuse for spam or fraudulent purposes. In contrast, regular SMS allows the sender to set the phone number arbitrarily, resulting in lower reliability.
Business messaging allows for the insertion of various elements such as images, videos, audios, and buttons into the message content, providing richer and more effective information to customers. In contrast, regular SMS is limited to text only, resulting in limited information delivery.
Business messaging has no limit on the number of characters, enabling long content to be delivered in a single transmission. In contrast, regular SMS requires dividing messages into several parts to transmit content longer than 90 characters, which may result in additional charges.
Business messaging allows for the reservation or automation of the sending time, enabling messages to be delivered at an appropriate time for customer convenience. In contrast, regular SMS cannot adjust the sending time and cannot confirm customer reception or reaction.
With these advantages, business messaging is a useful tool for companies or organizations to enhance communication with customers, increase marketing effectiveness, and improve service satisfaction. To utilize business messaging, you need to sign a contract with a business messaging service provider, register the sender’s phone number, write the message content, and set the target and sending time.
In summary, business messaging is a safer, more diverse, and more efficient messaging service than regular SMS. Use business messaging to strengthen your relationship with customers and achieve business success.
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