For a business to send or for customers or clients to receive marketing messages or advertising texts successfully in Korea, you must be aware of the regulations and the terms of compliance. This is crucial as the Korean government takes the privacy and security of its citizens very seriously, and has put in place strict regulations and laws to prevent unwanted or malicious messages from being sent or received. Failure to comply with these regulations could result in penalties, fines, or even legal action. The messages get filtered automatically by the operators first (Korean carrier and the aggregators). However, in some cases, the messages still can?셳 reach the end users due to the spam filtering application that the end users have. I?셪l walk you through some key points you need to know.
- Types of marketing text messages in Korea
Marketing text messages in South Korea are promotional messages sent to individuals through SMS or mobile messaging platforms. These messages can be sent by businesses or organizations to promote their products, services, or events. Some common types of marketing text messages in South Korea include:
- Sales promotions: Messages that offer discounts, special deals, or limited-time offers.
- New product announcements: Messages that inform individuals about the launch of new products or services.
- Event invitations: Messages that invite individuals to attend events such as concerts, conferences, or store openings.
- Loyalty programs: Messages that promote loyalty programs or reward schemes.
- Surveys: Messages that ask individuals to participate in surveys to gather information about their preferences or experiences.
It’s worth noting that in South Korea, there are strict laws regulating the sending of advertising text messages. Businesses must obtain consent from individuals before sending them promotional messages, and they must provide an easy opt-out option for individuals who no longer want to receive these messages.
- Korean Marketing Message Content Regulations
- Consent to receive
Anyone who wishes to transmit advertising information for commercial purposes using electronic transmission media must obtain the explicit prior consent of the recipient.
- Available delivery time
Marketing messages cannot be sent during the night time (9:00PM ~ 8:00AM) based on the receiver’s reception time. However, if you have received prior consent for nighttime transmission, it is possible to send it even at night.
- (愿묎퀬) (Ad) Header Attachment Required
First of all, headers are an essential aspect of sending marketing messages or advertising texts in South Korea. The header information provides important details about the sender of the message, including the name, address, and contact information, which helps to ensure that recipients can identify the source of the message.
In South Korea, there are strict regulations regarding the use of headers in SMS marketing messages, and you must attach the header (愿묎퀬). Companies must ensure that the header information is accurate and up-to-date, and should avoid using misleading or false information that could deceive recipients.
Headers are brief description that provides the receiver with the purpose and source of the message. In the case of marketing and advertising messages, the header should clearly state that the message is an advertisement. The header should be included at the beginning of the message and should be easily noticeable by the receiver.
According to the regulations set by the Korean Communications Commission, all marketing messages must include a header that accurately describes the contents of the message. This is to ensure that the end-users receive only messages that they have explicitly opted to receive and that all marketing messages are properly filtered out by the carriers.
If a message does not include a header or if the header is inaccurate or misleading, it may be filtered out as spam, and the sender may be subject to penalties under the regulations. To avoid these penalties, it is important to properly use headers when sending or receiving marketing messages in South Korea.
- Must add ?쏤ree Opt-out??at the end of the text
It is a requirement to include “free opt-out” at the end of the SMS marketing messages. This is an essential aspect of the regulations for SMS marketing in South Korea and helps to ensure that recipients are able to control the marketing messages they receive.
For example, if you send SMS marketing messages without obtaining prior consent from the recipient, or if you do not include “free opt-out” at the end of your messages, you may be fined by the Korean Communications Commission.
In addition to fines, failure to comply with regulations regarding SMS marketing and spam filtering can result in other legal penalties, such as a cease and desist order, or a requirement to compensate individuals for any damages incurred as a result of the violation.
To avoid fines and legal penalties, it is important to carefully review and comply with the regulations regarding SMS marketing and spam filtering in South Korea. This includes obtaining prior consent from recipients, using headers and other information to identify the source of the message, and including “free opt-out” at the end of each message.
2. Overview of Spam Filtering Application
Perspective from the sender?셲 view, let?셲 say you have included the right headers and ?쐄ree opt-out??but the receiver is still not receiving the texts, this could mean that the end-user in Korea might have blocked the texts coming from abroad as spam messages. There are 3 major Korean carriers??(SK Telecom, KT, LG U+) spam filtering applications. Depending on which carrier the end user is using, you need to have the right access to each carrier?셲 spam filtering application.
In this case, you need to inform your client to check out their spam filtering application. Here are the pictures of each application below.
1. Go to App store (Apple User) or Google Play (Android User)
2. Download SPAM Filtering App of the Operator you use in Korea and check on SPAM message box.
A handset user can set SPAM filtering level on their app. If the message or Sender ID has been blacklisted, the end user has to directly request the Korean Operator to be removed completely and retry to receive the message again.
In conclusion, sending or receiving marketing messages in South Korea requires compliance with specific regulations and guidelines to ensure the successful delivery of your messages. The use of headers and adding “free opt-out” at the end of the text are two key components that play a crucial role in compliance. Additionally, it is important to understand the spam filtering applications used by the major carriers in South Korea, as this can impact the delivery of your messages. By understanding these regulations, companies like global SMS aggregators can ensure that their messages are delivered effectively and in compliance with local laws and standards.
Therefore, it is important to choose a business operator who is familiar with Korean advertising message regulations, and SureM is the perfect match. SureM is a messaging service company located in Korea and is an expert who can solve all the questions and problems you may have when sending marketing messages to Korea.
SureM is the perfect solution for your international SMS needs in South Korea. Our team has extensive knowledge of the local laws and regulations for sending advertising messages, and we are dedicated to ensuring that your messages are in compliance with all legal requirements.
With SureM, you can reach your target audience with confidence, knowing that your messages will be delivered efficiently, effectively, and legally. Contact us today to learn more about how we can help your business grow in South Korea.
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To get more information about SureM Incorporated and our service, visit https://www.surem.co.kr/main/main.asp# (KOR) or http://www.surem.net/main.jsp?lan=us (ENG)
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Contacts: suremaster@surem.com
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